MKTG 498 Home Page

Exercise A
Then go to one of these sites.

• http://www.worldchat.com/public/fox/stvoy/stvoy.html
• http://www.golden.net/~jeske/index.html

Do you see any potential copyright violations here? Why or why not?

For a copyright resource, go to the Copyright FAQ (Frequently Asked Questions) site.

Exercise B
Go to the following four catalog sites.

• http://roadrunnersports.com/
• http://pd.net/colorado/
• http://www.ruralking.com/
• http://www.hot.presence.com/

Each uses a different strategy for reaching the consumer via a catalog. Browse through each of the sites and then compare and contrast each site. How is the information organized in each site? How is a purchase made using the catalog? How do you find out about products in the catalog? Which catalog do you think is the most effective?

Send me a brief e-mail message with your answer (remember to set your Netscape browser). To get credit, your e-mail message must be received before the timestamp on an e-mail message I will mail to myself at the end of the exercise.

Exercise C
Analyze the statistics for the BBC (British Broadcasting Corporation) Web site during the month of February, 1997. What conclusions do you see? What are the implications for marketing?

Send me a brief e-mail message with your answer (remember to set your Netscape browser). To get credit, your e-mail message must be received before the timestamp on an e-mail message I will mail to myself at the end of the exercise.