MKTG
498 Class Notes PageMarket Research on the Internet
Go to inclass exercise #5B.
Examples of Marketing Research questionnaires on the Web:
Go to inclass exercise #5C.
Secondary Research on the Internet
There is a large amount of secondary research (research that
someone else has collected) on the Internet.
Sources at JMU
The Carrier Library has a lot of business
databases that are accessible by members of the JMU community. Some
sources are only accessible while in the library, but other sources are
available on any computer on the JMU campus, including dorm rooms (but
not off campus housing).
Searching E-Mail Discussion Lists and UseNet Newsgroups Together
Participate in many E-mail and USENET Newsgroups Using a Filtering Service
Searching E-Mail Discussion Lists
Searching UseNet News Discussion Groups
Demographics
A good source of demographic information is the U.S.
Census, located at http://www.census.gov.
Information on other countries may be located by using other Web
search engines and searching on words such as census, demographics,
population, and the country on which you are trying to find information.
U.S. Patents and Trademarks
Research Tools
Search Engines
Robots (or spiders) roam the Web and try discover all of the
content that is out there. No quality control: any and every site found
is listed in these services.
Go to inclass exercise #5D.
Search Engine Jump Station Web Sites
Jump station sites provide direct links to hundreds of search
engines.
Research Using Reviewed Search Engines
These directories only contain Web sites which have gone through
some type of registration or screening process.
Using the Web To Locate Books
Meta-Search Engines
Meta-search engines can search Web sites, USENET news and published
content simultaneously.