MKTG 498 Class Notes Page

Mass Customization Stage

Three strategies here:

E-Mail

• Mercury Mail text-based service
• E-Minder Reminder Service
• Netscape HTML service
• Quote.com

World Wide Web

• My Yahoo
• InfoSage

Specialized Software Packages

• Pointcast
• MicroQuest

Outbound Stage

• Godiva Chocolate gift reminder service
• Description of Gift Reminder Service--No Longer Active
• Join the Godiva E-Mail List
• Amazon Books
• American Airlines Net SAAver Fares
• C|Net
• Wilson Internet Services Web Marketing Today

Integration Stage

• Quote.com
• Crayon.net
• Netmind's URL-Minder
• Marketing Magic
• Travel Online (home page: http://www.eurorail.com/)
• Internet Law Advertising--Reminder Service
• Wilson's Internet Services--News Stories

Commerce Stage

• Panzerotto Pizza
• Virtual Vineyards
• Amazon Books
• Blockbuster Music