MKTG 498 Class Notes Page

Personality Stage

• Dr. Finance
• Ernie
• Mama Ragu
• HotWired

Applications Stage

• FedEx interNetShip
• Panzerotto Pizza

Global Stage

• Bloody Dagger Bookstore
• 1-800-FLOWERS
• Strategic Internet Marketing
• Godiva
• IBM
• Cyberian Outpost
• Toyota

Strategic Alliance Stage

• Edmund's Auto
• Realtor's Information Network
• PCTravel
• Wal-Mart and Chase Manhattan MasterCard