MKTG
498 Home PageIn-Class Exercises #9
Exercise A
Go to the following site and read the Copyright
FAQ (Frequently Asked Questions). Then go to one
of these sites.
Do you see any potential copyright violations here? Why or why not?
Send me a brief e-mail message with your answer (remember to set your Netscape browser). To get credit, your e-mail message must be received before the timestamp on an e-mail message I will mail to myself at the end of the exercise.
Exercise B
Go to the following four catalog sites.
Each uses a different strategy for reaching the consumer via a catalog. Browse through each of the sites and then compare and contrast each site. How is the information organized in each site? How is a purchase made using the catalog? How do you find out about products in the catalog? Which catalog do you think is the most effective?
Send me a brief e-mail message with your answer (remember to set your Netscape browser). To get credit, your e-mail message must be received before the timestamp on an e-mail message I will mail to myself at the end of the exercise.
Exercise C
Analyze the statistics for the BBC (British Broadcasting Corporation)
Web site during the month of February,
1997. What conclusions do you see? What are the implications for marketing?
Send me a brief e-mail message with your answer (remember to set your Netscape browser). To get credit, your e-mail message must be received before the timestamp on an e-mail message I will mail to myself at the end of the exercise.