Mission Statements

James Madison University

    Mission Statement

We are a community committed to preparing students to be educated and enlightened citizens who lead productive and meaningful lives.

    Vision Statement

To be the leading comprehensive university.

    Values Statement

Our student-centered community values excellence, integrity and mutual respect.

James Madison University Athletics

Mission Statement

        We guide and support the James Madison University Student-Athletes in their quest for excellence – academically, athletically and socially.

        Above all else, we exist to prepare our Student-Athletes for productive and meaningful lives.

Guiding Principles

    Integrity – At all times and in all our affairs, we conduct ourselves in a respectful manner. We know that the right thing to do is the only thing to do.

    Positive Attitude – We have a positive attitude and high levels of energy. We look for the good.

    Task-Focus – We prioritize and complete the most important task. We pay attention to the details. We get the job done.

    Responsibility – We are responsible for our actions and accountable for our behavior. We are an important part of a great team.

    Continuous Improvement – We use proven systems and methods, yet we are always looking for a better way to get things done. We can learn from everyone.

JMU Strength & Conditioning

The Strength & Conditioning program supports the missions of both the University and Athletic Department. In addition, it is the mission of the Strength & Conditioning program to:

We teach the values of hard, intelligent, consistent work, while empowering the student-athlete to significantly increase their performance capability, decrease injury potential and develop all components of their athleticism.


"We help the Dukes be their best."

NCAA Mission

Core Ideology

The NCAA's core ideology consists of two notions: core purpose - the organization's reason for being - and core values - essential and enduring principles that guide an organization.

Core Purpose

Our purpose is to govern competition in a fair, safe, equitable and sportsmanlike manner, and to integrate intercollegiate athletics into higher education so that the educational experience of the student-athlete is paramount.

Core Values

The Association - through its member institutions, conferences and national office staff - shares a belief in and commitment to:

  • The collegiate model of athletics in which students participate as an avocation, balancing their academic, social and athletics experiences.
  • The highest levels of integrity and sportsmanship.
  • The pursuit of excellence in both academics and athletics.
  • The supporting role that intercollegiate athletics plays in the higher education mission and in enhancing the sense of community and strengthening the identity of member institutions.
  • An inclusive culture that fosters equitable participation for student-athletes and career opportunities for coaches and administrators from diverse backgrounds.
  • Respect for institutional autonomy and philosophical differences.
  • Presidential leadership of intercollegiate athletics at the campus, conference and national levels.

Colonial Athletic Association Mission

  • The Colonial Athletic Association is a product of its member institutions, which as a group, strive to enhance the individual efforts and interests of its member institutions.

  • In return, as an equal partner, each institution is obligated to make the requisite commitment to achieve the common goal.

  • The Conference will stress the role of intercollegiate athletics within the educational framework of the institution. In this regard, academic considerations will receive top priority in conference decisions.

  • Student-athletes have the right to regularly prepare for and attend classes and final examinations without significant interruption from athletic participation. Each conference member will adopt and adhere to policies, which respect the academic priority of its student-athletes.

  • The Conference will support a quality broad-based championship program that accommodates the diverse interests and abilities of our student bodies. Toward this end, the Conference recognizes the full participation by all eligible institutions and student-athletes as a top priority.

  • The determination of a champion(s) in each Conference sport is a historic and valuable function of the Conference. The Conference championship represents the culmination of each season’s competitive efforts for the vast majority of CAA student-athletes. The student-athletes’ participation in the determination of the Conference champion shall reflect the high value the Conference places on these events.

CAA Student-Athlete Mission Statement

  • Our mission is to embrace traditions of pride, dedication, and integrity that provide student-athletes with the life skills to overcome the challenges of today and prepare the leader of tomorrow. [Adopted: June 5, 2007]