We, the staff of the James Madison University Intercollegiate Athletics
Strength & Conditioning Program, will succeed in our professional
aspirations by concentrating our activities around the following values:
Performance: We are performance driven. We continuously aim to improve
performance, ours and the athletes' and coaches' we serve, in all that we do.
Support: We are a support service for the coaches and athletes we
work with. We
are support-oriented. We strive to provide services of superior value to
exceed the support expectations of our coaches and athletes.
Innovation: We constantly strive to be creative and innovative in all
our endeavors. All staff are encouraged to bring forth new
and better ideas for improving performance, whatever their responsibilities.
Partners: We are all partners, working together in the pursuit of the
Strength & Conditioning mission and strategy. We strongly value teamwork
and we want every staff member to be motivated to succeed.
Integrity: We believe integrity underscores everything that we do and
that every activity must be able to pass the test of public and internal
scrutiny at all times. Our program demands openness and honesty
throughout its operations to engender trust and integrity.
Brand: We understand that being a part of the James Madison University
Intercollegiate Strength & Conditioning staff makes us an integral part of
a greater whole. James Madison University, the Athletic Program and the
Strength & Conditioning program are all recognized as innovative leaders
in their respective National circles of influence, and as such possess a
reputable brand image. We understand that both in our professional and private
lives we represent our brand, and commit to uphold and protect this image by
following the above mentioned values.