MKTG 498 Syllabus

For this assignment, your group is to develop an outline of the marketing plan you are going to write. This will be a work in progress--feel free to change it later if need be. But I want to see where you are. You might want to refer to the questions for the Internet marketing project. Make sure you include suggestions for each of the 17 stages, a promotional plan, strategies for maintaining web content, etc. In essence, consider this the first draft of the document you will turn in next month.

Each group will turn in one document (hard copy) of your marketing plan outline. There is no page limit for this assignment, but remember that I am most impressed by quality, not quantity. This assignment is due on Tuesday, March 25, 1997.