MKTG 498 Syllabus

For this assignment, you are to diagram your web site. How will you drive traffic to your site? Will you have feeder pages that will lead to your home page? What will your home page look like? Remember, the goal is to get visitors to your home page. But why? What will you do with them once they arrive? How will you continue a dialog? What links will you have on your home page? How will the home page tie into your overall marketing strategy?

For this assignment, each group will turn in a diagram (picture) of your web strategy. You will also turn in a one to two page narrative describing the elements on your home page. This assignment is due on Tuesday, April 1 (no joking!), 1997.