MKTG 498 Syllabus

Consider your group project. What is the product/service your client wishes to market? Will marketing this product/service work on the Internet? Why or why not? Use the IBM E-Commerce Assistant to evaluate your client's product/service. Does marketing the product/service on the Internet make sense? Why or why not?

After you have evaluated the attractiveness of marketing your product/service on the Internet, your group is to turn in a two-page paper explaining the pros and cons of marketing your client's product/service on the Internet. Follow the rules for the one-page paper, except your group will be allowed two pages instead of one. Make sure you include each group member's name, e-mail address, and student ID on the paper. This assignment will be due on Tuesday, January 28, 1997 at the beginning of class.