MKTG 498 Syllabus

How good is marketing research conducted on the Internet? Read the article, "An On-Line Survey of Food and Beverage Consumers on the Internet: An Evaluation of the Survey Methodology." Note that to read and/or print this article, you will need to load the Adobe Acrobat Reader 3.0 on your computer. You can download this from the Internet or alternately, you can use a copy I have already downloaded. My copy is on the L drive in the student lab (ZSH 207). Look in the Faculty folder, open the Wright folder, open the MKTG 498c folder, and it is called ar32e30.exe (L:\Faculty\Wright\MKTG 498c\ar32e30.exe). Use the Run function on the start tab, select the file, and install the software on your computer.

Read the article. What are the pros and cons of conducting marketing research on-line? Answer this question following the rules for the one-page paper. This is an individual, not a group assignement, and it will be due on Tuesday, February 4, 1997 at the beginning of class.