MKTG 498 Syllabus

This week's homework assignment is a group assignment and is designed to help you with your group project. For this assignment, you should contact your client to get their input.

Who is (are) the main stakeholder(s) for your client? What are their needs? What are your objectives in establishing a Web site? Which stakeholders will your Web site and Internet marketing plan target? How will the Web site meet your client's stakeholders' needs? What recommendations do you have?

This is the first step to developing both a Web site and a written marketing plan for your client. This group paper should follow the rules for a one-page paper, except you will be allowed two pages. Each group will turn in this paper on Tuesday, February 25, 1997.