COATS

WOMAN - COATS

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A Zara coat does everything a staple should. Sleek and designed to be a favorite for seasons, the label's double-breasted styles, padded parkas and classic trench coats all know how to keep you cozy when the cold weather hits. Plus, since Zara's coats are made in a range of bold, monochrome and muted finishes, you'll never be short of key pieces to keep in rotation.

The company can design a new product and have finished goods in its stores in four to five weeks. Shortening the product life cycle means greater success in meeting consumer preferences. If a design does not sell well within a week, it is withdrawn from shops, and a new design is pursued. Zara has a range of basic designs that are carried over from year to year, but some fashion forward designs can stay on the shelves less than four weeks, which encourages Zara fans to make repeat visits.